From Ancient Elegance to Modern Glamour: The Timeless Evolution of Indian Makeup

Nivethitha Rajalakshmi
3 min readNov 6, 2023

November 6, 2023

Nivethitha Rajalakshmi S

Indian makeup, with its kaleidoscope of colours and intricate artistry, is a fascinating journey through history, tradition, and innovation. The evolution of Indian beauty practices and cosmetics reflects the rich heritage of a nation that has long embraced the idea of enhancing natural beauty.

Ancient Beginnings: The Art of Adornment

Indian makeup dates back thousands of years. The use of natural materials for cosmetic purposes can be traced to the Indus Valley Civilization (around 2800–1800 BCE). Archaeological findings suggest that early Indians used materials like henna for body art and kohl for the eyes.

The Influence of Ayurveda

Ayurveda, the ancient system of natural healing in India, has played a crucial role in the development of cosmetics. Many beauty treatments in Ayurveda focus on enhancing the skin’s natural radiance. Ingredients like turmeric, sandalwood, and aloe vera have been used for their skin-enhancing properties.

Eyes that Speak: Kohl and Kajal

Kohl and Kajal have held a special place in Indian makeup for centuries. These dark pigments, often made from lamp soot and other natural materials, are applied to the eyes to enhance their beauty and protect them from the harsh sun. This practice remains popular, with modern kohl products combining tradition and convenience.

Natural Dyes and Henna: A Vibrant Tradition

Henna, or Mehandi, has been a part of Indian culture for over 5,000 years. Originally used for medicinal and cooling purposes, henna became an art form as it was applied to the hands and feet of brides and other celebrants. Today, it is still an integral part of Indian wedding ceremonies, but its intricate designs have also become popular as temporary body art for all occasions.

The Influence of Bollywood and Western Trends

The golden era of Bollywood cinema had a significant impact on Indian makeup. Actresses like Madhubala and Rekha set trends for thick, winged eyeliner and red lips. Meanwhile, the 21st century saw a fusion of Western and Indian styles, with the rise of celebrity makeup artists like Mickey Contractor and Namrata Soni, who worked with international brands and brought a contemporary twist to Indian beauty.

Modern Indian Makeup: A Global Sensation

Today, Indian makeup artists and beauty brands have carved a niche for themselves on the global stage. The global beauty industry has embraced Indian cosmetics, incorporating vibrant colours, glittering embellishments, and intricate designs that are hallmarks of Indian makeup.

A Celebration of Tradition and Innovation

The history of Indian makeup is a testament to the enduring legacy of ancient beauty practices that have been adapted and embraced by modern Indians. It is not just about cosmetics; it’s an art form that continues to evolve and inspire people to celebrate their natural beauty with a touch of Indian elegance.

As we delve into the history of Indian makeup, we find a treasure trove of beauty secrets that have been passed down through generations, a rich tapestry of colours, designs, and techniques that continue to dazzle and enchant beauty enthusiasts around the world.

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